“Marketing is the process of creating, communicating, and delivering value to customers to satisfy their needs and wants”.
What is marketing in layman terms? It’s finding an audience you can help and who can help you. Any kind of purchase is an exercise in trust. The customer is trusting that what they are purchasing will give them value. The seller is trusting the customer to make the purchase and ideally be satisfied enough to voice their approval in some way. Win/win.
Why is marketing such a challenge for some and so easy for others? Some say it’s introvert versus extrovert. Marketing after all often involves getting and maintaining attention. Something introverts often loathe. However, there are many famous and wealthy introverts. So let’s pretend personality has nothing to do with it. Is it confidence? Or more likely it’s that they believe in what they have to offer enough they want to share it.
If you are reading this, you may have something you want to get out into the world. Do you believe in it enough to overcome your insecurities, fears, and doubts and shout it to the virtual rooftops? If not, maybe reevaluate why. Is it the product or service itself? Is it the message you’re delivering with it? Is it how you are making or delivering that message?
I won’t bore you with the millions of ways to market yourself, company or product. Instead, I’ll encourage you to flip the narrative. If you were someone who needed whatever your marketing, how would you see it? How would me the consumer see your landing page? Your social media? Both literally and figuratively. Where would I come across it the most? Would I be impressed enough to buy? Confident enough to trust what you’re offering? The answer is often no. After all, typically purchasers don’t know the person personally they are buying something from. So why should they trust you or what you have to offer?
Marketing in our digital age is not as simple as creating one route of marketing and you’re done. Instead, marketing is a stack of virtual places and methods. One example is a cat made famous. Once you stumble across this adorable fluff on just one of your social media platforms and like it. Poof! You see it everywhere. Even on places you don’t normally see cat videos. Why? Partly because social media is all connected these days. Algorithms and seemingly psychic marketing powers track and just know what you like and want to see. More than that though, the owner of that adorable cat has posted their content of the cat in multiple places and often. Before you know it, you see that cat everywhere and it’s so cute and the content is so good, that you’re happy about it.
In summary, market your business, product, or service like it’s an adorable cat. Make a variety of content, post it every day in multiple places. Make sure they bring value to those who see it. Toilet paper by itself isn’t all that appealing. But charming animals using it, much more so.
Let’s go over some do nots. Absolutely do not private message people to sell them something. You will get blacklisted before you even click send. Do not spam people. One maybe two posts a day is good. Twenty is too much. Do not ask before you give. You have to give three times more benefits to your viewers than asks. This is how you build trust and help them get to know you or what you’re selling. Finally, do not expect marketing to work quickly. It happens, don’t get me wrong. Sometimes things just go viral overnight. However, that is rare. Adjust your expectations and expect some work.
I hope you learned a bit about marketing. Thank you for learning with me.
Brea
The Sides to a Story 
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